How a Website Can Impact the Revenue and Customer Acquisition of a Small Business A well-designed website can significantly boost a small business’s revenue and customer acquisition by serving as a digital storefront open 24/7. Research by Clutch shows that 64% of small businesses with websites experience increased sales. A website enhances credibility, providing potential customers with essential information such as services, pricing, and contact details. Additionally, with effective SEO strategies, a website can improve search engine rankings, making the business more discoverable to a broader audience. For example, a local bakery that shares its menu, offers online ordering, and posts mouth-watering photos can attract not only local walk-ins but also online orders, potentially doubling its sales. Beyond direct sales, a website also facilitates customer engagement and retention. Features like contact forms, newsletters, and blogs can nurture leads and maintain ongoing communication with customers. According to HubSpot, businesses that regularly publish content on their website generate 67% more leads than those that do not. In conclusion, for small businesses, a website is not merely an online presence but a powerful tool to increase revenue, enhance brand visibility, and build lasting customer relationships.